As the business world becomes more entrepreneurial-based, holistic entrepreneurship is fast becoming a reality, with the five generations of traditionalists, baby boomers, Generation X, Millennials, and Gen Z finding it more appealing and fulfilling to venture into their creative passions for establishing a passive income stream for survival and success in the global digital economy.
At Holistic Literacy Empowerment, we believe in branding for business identity, positioning, presence, authority, and influence in the entrepreneurial world. Our drive is Holistic branding to promote Holistic Entrepreneurial businesses that are innovative and humane. So, let’s explore brand literacy in detail.
What is Brand Literacy?
Brand literacy is not a made up term. it just not yet quite well explored. So, at Holistic Literacy Empowerment it is knowing about building a business that will last for generational blessings. It is knowing what holistic entrepreneurship involves. That means when you start a business as an entrepreneur, it is not just for your own sake at the expense of other people. But it is for the benefit of everyone concerned and contributing to making the world a better place to live, learn, work, and do business. Therefore, it is all about knowing how to create value in entrepreneurship for the benefit of all concerned.
That is the holistic approach to branding and marketing. It makes you think of just starting a business but creating and building a brand of influence and impact. So, what elements define brand literacy for any entrepreneur to appreciate branding? There are so many, but in this blog post, we will choose those that promote holistic branding based on the purpose and value of your brand beyond the surface meaning of physical and tangible elements of branding such as brand name, logo, imagery, graphics, color palettes, typography, tone and voice, slogans and jingles. Here are the elements to explore that help in understanding holistic branding.
Brand Purpose
The idea of being purposeful in business highlights holistic entrepreneurship principles and values that believe in building not just a business but a brand based on the purpose and value of the venture. So, what is the brand purpose? Brand purpose is why your brand exists with the vision and mission. Though it does not come easy to clarify your purpose and make it easy for anyone to go with your vision and mission, a holistic approach to business always makes it easy to put everyone into the big picture and make them believe in your why.
Brand literacy will help you understand that brand purpose should direct business activities and operations so that you do not do anything out of the context of the vision and mission of your business idea and concept. The brand purpose will direct you to choose the appropriate business model, channels of communication, platforms, and formats that will level up your execution and business processes without losing focus on why your business exists in the market. So, let’s dig in and explore brand value.
Brand Value
Value is the worthiness of your business in providing products and services that are of value and benefit to your target users and consumers. Here, value is not about brand equity but value creation that adds value to people’s lives and business pursuits. Brand value is how precious your business is in solving your target user’s and consumer’s needs. That happens when your users and customers have had a good experience with your offers in the market. That promotes brand equity in the market.
Brand equity is when you have created a positive impact of high value with its offers in the market that the target audience values for loyalty and allegiance to your brand. That means before you think about brand equity as brand value, you must understand brand value as value creation that adds value to your target consumer and user’s lives and business pursuits. So, brand value makes your business worthy of the products and services that benefit them.
Brand Promise
That is what you promise to provide to your target user and consumer. It is what you promise to fulfill to your target market and how you will deliver your promise to satisfy their expectations. At Holistic Literacy Empowerment, we believe in service above self and timeous delivery without compromising holistic principles like contributing to making the world a better place to live, learn, work, and do business.
That should be the hallmark of entrepreneurial projects for the benefit of all people concerned. Brand literacy means you can define and clarify your brand promise in alignment with the purpose and value of your business venture. That means being brand literate enough to craft your brand promise in a way that will set it apart and maintain its competitive advantage and positioning on the market.
Unique Value Proposition
In the real business, you don’t just sell and price products and services. You should see how your competitors charge and price their services and products. That will help craft a unique value proposition that makes you stand out and have a competitive advantage over your rivals and competitors in the same industry or niche.
However, that should not shortchange your brand value in the market. Your unique value proposition or selling proposition should align to promote the uniqueness of your brand and its competitive advantage over your competitors. The unique value proposition should help your target audience recall and understand what you offer in the market compared to your competitors. That will help to position your business as a brand of choice in the market.
Brand Positioning
In Holistic Entrepreneur for Holistic Literacy Empowerment, we believe any entrepreneur must be literate enough to understand brand building and what is involved in positioning yourself and your business as a brand in the digital global market. Brand literacy helps any entrepreneur know how to make a business find its place and position in the market. As an entrepreneur, you should never feel threatened by the oversaturated market.
The way around it is to understand the elements in brand building, like your brand purpose, value, promise, and unique value proposition for effective brand positioning in the market. The game is to make your brand positioning holistic enough to be of service above self and contribute to the goodness and benefit of all concerned. So, never underrate the value and benefit of brand literacy in holistic entrepreneurship.
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