If you always want to be in the know, media literacy matters and is a must, especially in today’s digital world. At Holistic Literacy Empowerment Hub, we believe in holistic entrepreneurship that exists and operates in the holistic and humane contexts of its industry or niche. The best way to do that is to keep up with the trends and updates of what is happening in their locality and the world around them. In the present digital economy, it is valid to say there is no information and knowledge without media. And there is no media without information and knowledge from the internet and the real world.

 Therefore, Media Literacy in entrepreneurship is imperative to understand the world and what goes on in the world around you as an entrepreneur. Remember, business ideas and concepts come from what is happening worldwide and issues around you as a visionary creator of practical solutions. Media literacy will help entrepreneurs appreciate media content to keep themselves up to date with current issues that can happen in their entrepreneurial pursuits and projects. So, what is Media Literacy?

Media Literacy

In entrepreneurship, media literacy is the ability to access, read, and understand any media content to reflect and analyze any content relevant to your entrepreneurial context and see how it affects your entrepreneurial pursuits and project undertakings in your industry and niche market. Your media literacy will also inspire and empower you to express yourself using the information and knowledge from reading bits and pieces of ideas and issues from the media. So, media literacy is the ability to read, understand, and appreciate information and knowledge from media sources like newspapers online and offline. And be able to write and communicate your views based on any media read for application in your entrepreneurial pursuits and projects.

Why You Need Media Literacy

It is now an information and knowledge economy. So, the power to use information relevant to your advantage for personal development in entrepreneurship is necessary. It will give you the power to communicate your ideas that enhance what is happening in your industry for progressive change, especially in this era of disruptive technological developments. As a media-literate entrepreneur, you will always keep yourself in the know to contribute ideas with relevant implications to your industry and the world around you. You cannot contribute anything positive if you do not know what is happening in the industry or niche you are operating and serving. Media literacy will ensure you don’t lose touch with the realities of your industry, niche, and the business landscape as an entrepreneur.

Benefits of Media Literacy in Entrepreneurship

Besides the ability to access, read, and understand media sources like online and offline newspapers, articles, and blogs, here are the five main benefits of media literacy in entrepreneurship.

• Any information and knowledge from reading media content can be enlightening and insightful for inspiration and empowerment in what you are doing in your entrepreneurial projects.
• It gives the power to make learned and informed decisions by analyzing and understanding consumer behaviors as presented in reliable media sources like newspapers, blogs, or articles you trust and follow online and offline.
• You will always know what is happening locally, regionally, and abroad to be in the context of the world around you and not thinking and operating out of context in your entrepreneurial and visionary pursuits.
• It gives the power to navigate the forever business landscape, especially digital media for digital transformation that is easily accessible through the internet and mobile-friendly devices and any other channels for media distribution, reach, and influence, including television, radio, and magazines on the internet.
• Media literacy makes you more analytic and competent in your reasoning in the present digital age, where AI technology challenges humans to become more creative, innovative, holistic, and humane in life and business.

So, media literacy is necessary to navigate the forever-changing and complex media and business landscape. That will ensure you appreciate personal development in acquiring media literacy skills and tools to access, consume, evaluate, and use any media information that contributes to making you a creative, innovative, holistic, and humane entrepreneur in the present-day global digital economy.